Legal Marketing & Consulting
Biggest-Advertising Lawyer Spent $20M in 2007
Posted 12 hours, 4 minutes ago
By Debra Cassens Weiss
Massachusetts lawyer James Sokolove is the biggest-spending legal advertiser, but he no longer tries any cases.
Sokolove spent more than $20 million advertising his firm in 2007, but he refers all of his cases to other lawyers and takes a percentage of the recovery, Boston Magazine reports in a profile. Sokolove spent twice as much as the next-biggest lawyer advertiser, the magazine says, and his radio and TV ads run once every eight seconds. His firm is keeping tabs on some 10,000 referred cases, and the clients who sought him out have won or settled for more than $2 billion in damages, the story says.
“Despite his prodigious success and his omnipresent image as a bulldog attorney,… Continue reading...
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